Do you recall social media being the new shiny object in your marketing plan? When digital media surpassed TV spending, we entered into a new era. Web2 had arrived, and brands needed to pivot from push marketing to a 2-way dialogue with their consumers. 

You may or may not believe that Web3 is another key moment in time when your relationship with your customer will change once again. But it’s true. The consumer is no longer ‘an audience’. They are taking a seat at the table as a decision maker and part of your community. 

Decentralization will come in many different forms as the industry and technology evolve. Think loyalty programs where the account holder can sell or pass on their membership; And ways that on-chain transactions become our source of truth for contracts, authorship, and creator royalties. We’ve only scratched the surface of what’s possible in Web3. Everyone has an opportunity to be a first-mover in their industry. 

Blockchain, decentralization, and digital collectibles/NFTs are slowly gaining traction despite a difficullt onboarding experience and bad actors who ake it sunsafe for inexperienced users. For me, the best education was participation. It took me 3 months to learn fundamentals, and 9 months to collect over 500 NFTs across more than 70 communities. The only way I can guide my clients is to know what works in the space and understand what moves the current market.